The text primarily discusses the transition from Universal Analytics to Google Analytics 4 (GA4) and the discontinuation of Google Optimize, a tool for A/B testing. It provides a detailed guide on how to set up A/B testing using GA4, emphasizing the need for third-party tools like Optimizely or VWO since GA4 cannot perform A/B tests independently. The article outlines the steps for setting up and analyzing A/B tests, highlighting the importance of defining clear objectives and metrics. It also discusses the integration of third-party tools with GA4 to enhance testing capabilities. The tone is informative and instructional, aiming to guide marketers in adapting to the changes in Google Analytics and effectively using A/B testing to optimize their online business strategies.
Kaynak: https://www.crazyegg.com/blog/ab-testing-google-analytics/
