The text primarily discusses strategies to improve conversion rates in Google Ads campaigns. The tone is informative and constructive, offering practical solutions to common issues faced by PPC managers. The language is neutral, focusing on actionable advice rather than emotional appeal. The article emphasizes the importance of optimizing existing elements like keyword lists, ad copy, and bid strategies, rather than starting from scratch. It highlights the significance of conversion tracking, mobile optimization, and audience segmentation, among other tactics. The overall sentiment is neutral, as it provides a balanced view of challenges and solutions without expressing strong positive or negative emotions.
Kaynak: https://www.searchenginejournal.com/increase-conversion-rate-google-ads/97917/
