The text discusses a recent update in Google Ads reporting, specifically for Performance Max (PMax) campaigns. The update allows advertisers to see placement data, including Search Partner domains and impression counts, which were previously unavailable. This change is significant for marketers as it provides greater transparency and insight into where ads are being displayed, particularly within the Search Partner Network. However, the report is primarily a brand safety tool and does not provide performance metrics like clicks or conversions for individual placements. This limits its use for optimization but is valuable for making informed decisions about ad placements for brand safety. The update is part of Google’s ongoing efforts to increase transparency in PMax reporting, although the rollout is uneven, and not all advertisers have access to the data yet.
