The text discusses Google’s new data retention policy for Google Ads, which limits access to historical data to 11 years. This policy change is significant for those in marketing-related jobs because it aligns with industry trends towards more defined data lifecycles and addresses growing data privacy concerns. The policy, effective from November 13, affects all account data, including performance metrics and historical reports, which could impact long-term trend analysis and reporting for advertisers. Advertisers and agencies needing data older than 11 years are advised to retrieve and store it before the implementation date. While most users won’t need immediate action, the change could affect long-term reporting and analysis strategies.
The sentiment of the text is neutral as it primarily provides factual information about the policy change without expressing any positive or negative emotions.
Kaynak: https://searchengineland.com/google-ads-11-year-data-retention-policy-447465
