The text discusses the potential impact of AI on marketing jobs, highlighting concerns about AI’s ability to perform tasks traditionally done by humans. It introduces the concept of “input bias,” a psychological phenomenon where consumers value products and services that appear to require significant effort, time, or money to create. The article suggests that marketers can remain relevant by emphasizing the human effort involved in their products and services, thereby leveraging input bias to compete with AI. It also mentions the development of AI like Cicero, which can manipulate human emotions, underscoring the importance of showcasing human effort to differentiate from AI-generated content.
