The text provides an overview of an article discussing why B2B revenue pipelines may stall despite the abundance of data available to marketers. The article is based on research conducted by Predictiv, which surveyed 100 senior B2B marketing leaders. The research identifies a “clarity gap” that affects effective execution due to misconceptions in four key areas: intent, activity, lead growth, and campaign volume. The tone of the text is informative and neutral, as it aims to present findings from a study without expressing any particular emotion or bias.
