The text discusses the challenges and strategies related to digital transformation, emphasizing the importance of collaboration and innovation. It highlights that digital transformation is not a one-time project but an ongoing process that requires cooperation between business and tech teams. The article points out that many companies struggle with digital transformation due to siloed departments and a lack of cross-functional collaboration. It suggests fostering a sense of shared responsibility, avoiding micromanagement, and encouraging innovation and open communication as ways to improve collaboration. Additionally, the text addresses the impact of unhealthy competition on smaller businesses and the importance of promoting a multi-vendor ecosystem to enable digital growth. The overall tone is constructive, aiming to provide solutions and encourage positive change in the approach to digital transformation.
Kaynak: https://martech.zone/bridging-the-gaps-of-digital-transportation/
