The text discusses the increasing influence of bots on the open web, highlighting that a significant portion of web traffic is now generated by bots rather than humans. This trend is crucial for marketing professionals, particularly those involved in SEO and digital marketing, as it suggests a shift in how websites should be optimized. The emergence of agentic bots, which act as intermediaries between humans and the web, presents new opportunities and challenges. Marketers need to adapt by focusing on structured data and technical SEO to cater to these bots. The article also suggests that marketing strategies will need to evolve, with a greater emphasis on building relationships and brand awareness, as bots could potentially handle many consumer decisions. Additionally, the text warns of the need for enhanced cybersecurity measures to protect against malicious bots. Overall, the article emphasizes the importance of understanding and leveraging the growing role of bots in digital marketing.
Kaynak: https://www.searchenginejournal.com/rapid-growth-of-bots-could-change-the-open-web/532975/
