The text discusses the potential relevance of the social media app Bluesky in the current landscape, particularly for those in marketing. It notes that while Bluesky has seen significant growth, it remains much smaller than its competitors like Threads and X. The article suggests that while Bluesky’s growth is noteworthy, it may not yet be a major consideration for marketers, as its user base is still relatively small compared to its rivals. However, the app’s ability to facilitate conversations without restrictions on political topics and its similarity to Twitter’s earlier format could make it appealing to certain groups. The article advises marketers to consider reserving their preferred handles on Bluesky as a precautionary measure, given its potential for future growth and niche appeal. Overall, the sentiment is neutral, as it presents both the opportunities and limitations of Bluesky without a strong bias towards either.
