The text provides an informative overview of the software purchasing process for B2B SaaS CMOs, highlighting the structured approach they take, starting with identifying needs and defining requirements. It emphasizes the importance of prior positive experiences and peer recommendations in narrowing down vendor lists. The article also notes a shift towards using AI for vendor discovery and the expectation of interactive demos, reflecting changes in the buying process. This information is valuable for marketing professionals as it offers insights into the decision-making criteria of CMOs, enabling them to tailor their strategies to better meet these needs and improve their engagement with potential clients.
Kaynak: https://www.marketingprofs.com/charts/2026/54342/how-b2b-saas-cmos-buy-software
