The text is informative and neutral, focusing on strategies for optimizing customer acquisition costs (CAC) in B2B PPC advertising. It provides detailed explanations and practical advice on calculating and optimizing CAC, emphasizing the importance of understanding the lifetime value of a customer and using tools like Google Ads for better measurement and optimization. The language is technical and aimed at professionals in marketing, offering insights into improving efficiency and profitability in advertising campaigns. The tone is neutral, as it does not express any emotional bias but rather provides factual information and guidance.
Kaynak: https://searchengineland.com/optimize-ppc-customer-acquisition-cost-b2b-447624
