The article discusses the rapid growth of SearchGPT, a generative search engine, which is outperforming other engines like Perplexity and Claude in terms of referral traffic for brands. Despite being in limited beta, SearchGPT is growing at a rate of 150% month-over-month and is providing brands with four times more referrals than its competitors. In contrast, Perplexity and Claude have only seen a 22% growth in the same period. Although SearchGPT’s market share is minimal compared to Google, its potential integration into ChatGPT by the end of 2024 suggests a significant future impact on search engine dynamics.
For marketing professionals, this article is crucial as it highlights the importance of generative engine optimization (GEO). As AI-driven search engines like SearchGPT gain popularity, traditional SEO strategies may need to be adapted to include GEO strategies. This shift emphasizes the need for brands to earn mentions and citations in AI-driven search results, as these engines are becoming increasingly influential in directing traffic. Understanding and implementing GEO strategies can help marketers leverage the growing trend of AI search features, ensuring their brands remain visible and competitive in the evolving digital landscape.
Kaynak: https://searchengineland.com/searchgpt-referrals-vs-perplexity-claude-447604
