The text discusses the evolving landscape of digital PR, emphasizing the shift towards social-first strategies and video-led content. As platforms like TikTok, YouTube, and Instagram increasingly function as search engines, traditional PR strategies focusing on backlinks and news coverage are becoming less effective. Instead, success in 2025 will depend on creating authentic, engaging content that resonates with audiences on these platforms. The article highlights the importance of metrics like brand mentions, engagement, and user-generated content in building brand awareness and authority. It also stresses the need for PR teams to adapt by creating dynamic, platform-specific content and leveraging video as a primary medium. This shift represents a fundamental change in digital PR, requiring professionals to adopt a “search everywhere” approach to remain relevant and effective.
Kaynak: https://searchengineland.com/search-social-video-digital-pr-evolution-449594
