The text discusses the evolving role of procurement in agency partnerships, emphasizing the shift from cost control to value creation, driven by AI advancements. It highlights the importance of understanding the changing definition of value in different industries and how agencies must adapt to these shifts to maintain successful partnerships. The article introduces a framework—Run, Optimize, Test, and Learn—to guide the selection and engagement process with agencies, emphasizing the need for alignment, transparency, and discipline in these processes. This framework helps agencies and procurement teams collaborate effectively, ensuring long-term value creation and resilience.
