The text discusses the evolution and application of generative AI in copywriting, emphasizing its growing sophistication and utility. Initially skeptical, the author now sees AI as a valuable tool when used correctly, particularly for creating first drafts that align with a brand’s voice. The article provides a guide on how to effectively train AI to mimic a specific writing style, likening AI to a junior writer that requires guidance and feedback.
Key points include selecting the right AI platform, with ChatGPT being a popular choice, and the importance of training AI with clear examples and feedback to ensure it captures the desired tone and style. The process involves defining the brand voice, providing examples for AI to analyze, and offering feedback to refine its understanding. The article also highlights the need for developing guidelines that document the brand’s tone and style, ensuring consistency across communications.
For marketing professionals, this article is essential as it offers practical steps to integrate AI into their workflow, enhancing efficiency and maintaining brand consistency. By training AI effectively, marketers can leverage it to handle repetitive tasks, allowing them to focus on more strategic aspects of their work.
Kaynak: https://blog.hubspot.com/marketing/ai-brand-voice-training
