The text primarily focuses on providing strategic guidance for setting and managing an SEO budget effectively. It highlights common challenges businesses face, such as overspending or underspending, and emphasizes the importance of viewing SEO as a long-term investment. The article outlines key steps, including understanding the components of an SEO program, comparing costs between in-house, agency, and consultancy options, and considering factors like business size, revenue, and competition when crafting a budget. It also stresses the need to align SEO efforts with business goals, report wins to stakeholders, and adjust the budget based on performance. The tone is informative and practical, aimed at helping businesses optimize their SEO investments for better results.
The sentiment of the text is neutral because it provides factual information and practical advice without expressing strong emotions or opinions.
Kaynak: https://searchengineland.com/setting-overseeing-seo-budget-448467
