The text discusses the evolving role of SEO in enterprises, emphasizing that it should be treated as a fundamental infrastructure rather than just a marketing activity. The article highlights that SEO performance will increasingly depend on organizational structure and leadership decisions rather than traditional tactics or tools. It outlines the shift in search systems, which now prioritize intent interpretation and eligibility before ranking. The text argues that SEO must be integrated into decision-making processes, requiring cross-functional accountability and governance rather than guidelines. It stresses the importance of measuring SEO as a system to identify structural risks and inefficiencies. The article concludes that enterprises must adopt a structural approach to SEO to ensure consistent visibility and trust from AI-driven platforms.
