The text provides an overview of anticipated trends in B2B marketing budgets for 2025, based on a survey conducted by Sagefrog. The overall tone is informative and neutral, as it presents data and expectations without any emotional language or subjective opinions. The article discusses expectations for marketing budget changes, with a significant portion of respondents expecting either an increase or no change in their budgets. It highlights key areas of marketing spend and priorities, such as martech, artificial intelligence, account-based marketing, CRM, and events. The text is factual and intended to inform professionals about potential future trends in their industry.
Kaynak: https://www.marketingprofs.com/charts/2024/52103/b2b-marketing-budgets-spend-and-priority-trends