The text provides a comprehensive guide for businesses to enhance their holiday marketing campaigns, emphasizing the importance of strategic planning and execution during this crucial period. The tone is informative and encouraging, aimed at motivating businesses to capitalize on the holiday season’s opportunities. The language used is positive and action-oriented, focusing on practical steps and tools that can lead to successful outcomes. The article highlights the potential for increased consumer spending and the effectiveness of ads during this time, suggesting a positive outlook for businesses that implement these strategies. Overall, the sentiment is positive, as it encourages proactive measures and provides actionable advice to achieve marketing success.