The article discusses Bluesky’s plans to introduce subscription and monetization features, which are crucial for marketing professionals to understand as they represent new opportunities for engaging with audiences and generating revenue. Bluesky aims to support creators by offering monetization options without relying on advertising, which can appeal to marketers looking for alternative revenue streams. The subscription model will provide users with enhanced self-expression tools, such as custom icons and extended video uploads, which can be leveraged by marketers to create more personalized and engaging content.
Additionally, Bluesky’s open-source AT Protocol allows for audience portability, meaning marketers can maintain their audience across different platforms without starting from scratch. This feature is significant for those in marketing as it ensures continuity and flexibility in audience engagement strategies. Furthermore, Bluesky’s approach to link sharing and algorithm transparency provides marketers with a more predictable and controlled environment for content distribution, avoiding the pitfalls of de-promotion seen on other platforms.
Overall, the article highlights Bluesky’s innovative approach to social media, which can be strategically utilized by marketing professionals to enhance audience interaction, content personalization, and revenue generation.
Kaynak: https://buffer.com/resources/bluesky-subscriptions-monetization/
