The text is generally positive as it highlights the advancements and benefits of AI chatbots. The author expresses initial skepticism but ultimately acknowledges the significant improvements in AI technology, emphasizing the versatility and efficiency of chatbots in various business applications. The language used is optimistic, focusing on the potential of AI chatbots to enhance customer experiences, streamline operations, and support marketing efforts. The discussion of features like sentiment analysis and robust marketing capabilities further underscores the positive impact of these tools on businesses.