The text provides a detailed analysis of the differences between PPC experimentation and PPC testing, emphasizing their distinct roles in marketing strategies. Experimentation is described as a method for discovering new insights and validating strategic changes, while testing focuses on optimizing existing elements. The article highlights the importance of understanding these differences to effectively implement them in PPC strategies. It also discusses various tools and methods for conducting experiments and tests, such as in-platform tools from Google and Meta, manual testing methods, and advanced analytics like media mix modeling. The overall tone is informative and practical, aimed at helping marketers enhance their strategies by balancing both experimentation and testing.
Kaynak: https://searchengineland.com/ppc-experimentation-vs-ppc-testing-448771
