The text discusses the evolving landscape of structured data in 2024, emphasizing its importance for AI discovery and marketing professionals. The article highlights the shift from traditional SEO to sophisticated knowledge graph development, which is crucial for AI-powered search systems. Key points include the introduction of new structured data types by Google, the growth of major structured data formats like JSON-LD and RDFa, and the role of structured data in training AI systems and enhancing digital experiences. For marketing professionals, understanding these trends is essential as structured data not only improves search visibility but also aids in creating a semantic layer that enhances AI understanding of content. This can lead to better targeting and personalization in marketing strategies. The article also underscores the importance of structured data in local business visibility and ecommerce, suggesting that marketers should focus on precise location data and social proof elements like reviews to improve search rankings and conversion rates.
Kaynak: https://www.searchenginejournal.com/structured-data-in-2024/532846/
