The text is generally positive because it highlights the benefits and successful applications of AI in B2C marketing. It uses positive language to describe the impact of AI, such as “blown me away,” “transform your B2C marketing,” and “measurable results.” The article provides examples of companies successfully using AI to improve their marketing strategies, which conveys a sense of optimism and opportunity for those in the marketing field. The tone is encouraging and focuses on the potential for improvement and efficiency gains through AI.
