The text discusses the impact of Google’s AI Overviews (SGE) on SEO and content strategies, emphasizing the importance of creating content that is unique, informative, and easily digestible by AI. It highlights the need for personality-driven, thought-provoking content, first-person narratives, and the incorporation of E-E-A-T (Experience, Expertise, Authority, Trustworthiness) signals. The article suggests that marketers should focus on long-tail queries and adapt their strategies to the evolving AI landscape. The tone is informative and advisory, aiming to guide marketers in adapting to changes in SEO practices.
Kaynak: https://blog.hubspot.com/marketing/best-content-for-sge
