The text primarily discusses the importance of international SEO for businesses aiming to expand globally. It emphasizes that having a global website is not enough; businesses must tailor their SEO strategies to each local market to be competitive. Key challenges include language variations, local search engines, and understanding local competitors and audiences. The article also highlights the importance of evaluating market opportunities before committing to international SEO and suggests using resources like government data and website analytics for informed decision-making.
The article provides guidance on whether to use one website or multiple websites for different countries, considering factors like market potential and cultural nuances. It discusses the choice between ccTLDs and gTLDs, noting that while local domains are still important in some regions, gTLDs can be effectively optimized. Hosting location is less critical now, but site performance remains important, and using CDNs is recommended.
Alternative geotargeting techniques, such as hreflang tags and schema markup, are essential as traditional methods become less effective. The article stresses the need to optimize for non-Google search engines in certain markets and the importance of translation and localization beyond mere language conversion. Cultural sensitivity and seasonal variations are crucial for building trust and engagement with local audiences. Finally, the article underscores the necessity of building local links for each website to establish authority in foreign markets.
Overall, the text conveys a positive sentiment as it provides valuable insights and practical advice for businesses looking to improve their international SEO strategies and expand their global reach.
Kaynak: https://www.searchenginejournal.com/international-seo-start-guide/232129/
