The text discusses the transformative impact of artificial intelligence (AI) on pay-per-click (PPC) advertising, highlighting how AI enhances targeting, bidding, ad creation, keyword research, landing page optimization, and campaign analysis. The language used is informative and focused on the benefits and applications of AI in marketing, suggesting a positive sentiment. The article emphasizes the efficiency and effectiveness AI brings to PPC, offering marketers a competitive edge. It also stresses the importance of human oversight in leveraging AI tools, portraying a balanced view of AI as an enabler rather than a replacement for human expertise.
Kaynak: https://searchengineland.com/how-ai-works-ppc-447970
