The article discusses the launch of CapCut’s new “Commerce Pro” package, which is designed to help retailers enhance their online content creation. This package is particularly relevant for marketing professionals as it offers tools aligned with TikTok’s commerce features, such as creating video clips from product URLs and incorporating shoppable links. Additionally, it includes advanced selling options like AI avatars for product demonstrations and a “Virtual Try On” feature for showcasing products. These tools can streamline the creative process and elevate brand presence, making them valuable for marketers aiming to improve their promotional strategies.
The package also supports scheduling and auto-publishing across multiple channels, along with performance insights to optimize marketing efforts. Seasonal templates for events like Black Friday and Cyber Monday are included, which can be beneficial for timely promotions. However, marketers should be aware of potential availability issues, as CapCut’s future in the U.S. market is uncertain due to ongoing legal challenges facing TikTok.
CapCut Commerce Pro is offered through a freemium model, with initial free usage and subsequent paid options. This pricing structure, combined with the package’s innovative features, makes it an attractive option for marketers looking to enhance their content creation capabilities. Overall, the article highlights the potential of CapCut Commerce Pro to significantly impact retail promotions, while also cautioning about its uncertain future in certain markets.
