The text discusses the importance of SMS marketing for B2B brands in today’s digital landscape. It highlights the effectiveness of SMS marketing due to the high open rates of text messages and the ease of reaching consumers who have consented to receive marketing messages. The article emphasizes the need for B2B brands to stand out by creating informative and consistent messaging that delivers value. It suggests using customer data to personalize content and create meaningful experiences. The text provides tips for effective SMS marketing, such as integrating SMS into an omnichannel strategy, timing messages beyond traditional calendars, connecting online and in-person sales experiences, and selecting a vendor that supports intelligent messaging. The overall tone is informative and encouraging, focusing on the potential benefits of SMS marketing for B2B brands.
Kaynak: https://www.marketingprofs.com/articles/2024/52194/how-b2b-brands-can-use-sms-marketing-to-stand-out
