The text discusses the importance of visual content in SEO, emphasizing that many businesses struggle with outdated strategies that overlook the growing significance of images and videos. It highlights how tech giants like Google and Apple are prioritizing AI-powered visual search, and companies that fail to adapt risk losing visibility. The article outlines a seven-step process to futureproof visual content and SEO strategies for 2025, focusing on centralizing and optimizing visual assets, leveraging AI trends, and enhancing user engagement through interactive content. It also addresses challenges such as lack of centralization and inconsistent policies across departments. The text provides examples of success stories where businesses have significantly improved their visual search performance by implementing these strategies. Overall, the tone is informative and slightly urgent, encouraging businesses to adapt to new trends to maintain competitiveness.
Kaynak: https://searchengineland.com/visual-content-seo-images-videos-447306
