The text discusses the benefits of using Google Lens for visual search, particularly in shopping contexts. It highlights how Lens is used for 20 billion visual searches monthly, with 20% being shopping-related. The article introduces a new feature that instantly provides product details when a photo is taken, making it easier for users to find prices, deals, and reviews. This feature is being rolled out for Android and iOS in select countries, focusing on popular shopping categories. Additionally, the “Circle to Search” feature allows users to shop directly from their screens without switching apps, enhancing the shopping experience. This is particularly useful for fashion and furniture shopping, where users can refine searches with text and images. The article emphasizes the simplicity and convenience of visual search for discovering products and gaining inspiration.
The sentiment of the text is positive as it focuses on the benefits and enhancements that Google Lens brings to the shopping experience, highlighting ease of use, convenience, and the innovative features that improve user engagement.
Kaynak: https://blog.google/products/shopping/visual-search-lens-shopping/