The text discusses the challenges faced by brands using generative AI for mass content production in SEO. Initially, brands believed they could easily boost organic traffic by creating numerous targeted pages. However, many such initiatives are failing due to misunderstandings about Google’s crawling and indexing processes. Google doesn’t have unlimited resources, so it evaluates sites based on perceived inventory, demand, and URL/domain popularity. If a site floods Google with low-value, repetitive AI-generated content, Google may reduce its crawl budget, leading to de-indexation. The article emphasizes that AI content isn’t inherently bad, but success requires focusing on quality and genuine user demand rather than just ticking SEO checkboxes.
