The article discusses the challenges of proving the return on investment (ROI) for technical SEO efforts. It highlights that technical SEO is often about preventing disasters rather than creating visible improvements, making it difficult to measure its direct impact. The article emphasizes that technical SEO work is akin to insurance, where the benefits are realized when issues are avoided rather than when they occur. It suggests that marketers should focus on the relative impact of technical changes and prioritize work based on the potential effect on critical parts of the website. The article also advises observing competitors’ responses to global events as a way to infer the effectiveness of technical SEO efforts. For marketing professionals, understanding the importance of technical SEO as a foundational element that ensures the smooth operation of digital platforms is crucial. By framing technical SEO as essential infrastructure rather than a direct revenue driver, marketers can better communicate its value to stakeholders and secure necessary resources.
Kaynak: https://searchengineland.com/proving-technical-seo-roi-481234
