The text discusses the importance of collaboration between SEO and affiliate teams in a business setting. It highlights how these teams often work in isolation, which can lead to inefficiencies and missed opportunities. By working together, they can protect brand search terms, optimize content for better rankings, and ultimately increase organic revenue while reducing affiliate spending. The article provides examples of how brands can lose traffic and conversions to affiliates if they don’t manage their SEO strategies effectively. It also emphasizes the role of reputational signals in improving visibility and how affiliate content can contribute to this. The text suggests technical solutions for handling affiliate tracking URLs to avoid indexing issues. Overall, the article stresses that a coordinated approach between SEO and affiliate teams can lead to better business outcomes.
Kaynak: https://searchengineland.com/business-value-seo-affiliate-alignment-479288
