The text discusses Google’s new features for Search, including information agents and Universal Cart, which are significant for marketers. Information agents can reduce website traffic by doing much of the work for users, but the traffic that does come through is likely to be of higher intent, meaning users are further along in their decision-making process and may be ready to purchase. This makes conversion readiness crucial. Marketers should focus on optimizing priority pages to receive high-intent traffic and facilitate the buyer’s journey. For e-commerce brands, being ready for agentic commerce is essential, with Universal Cart using the Universal Commerce Protocol (UCP) to complete transactions. Brands need to ensure their stores are UCP-enabled to be included in users’ shopping carts across Google. The article emphasizes the importance of optimizing for agentic search by focusing on entity clarity, topical authority, and clear structure. It also suggests using tools like the AI Visibility Toolkit to track citation frequency and visibility trends across AI platforms.
Kaynak: https://www.semrush.com/blog/google-adds-information-agents-and-universal-cart/
