The text is generally negative because it critiques the current practices of SaaS vendors in the marketing and SEO industry. It highlights the misleading claims made by these vendors regarding the use of schema and structured data in AI and LLMs. The language used is critical, pointing out the discrepancies between what is being marketed and the actual technical realities of AI systems. The text emphasizes that the traditional SEO strategies being repackaged for AI do not align with how AI models function, suggesting a disconnect between marketing claims and technical truths.
Kaynak: https://www.searchenginejournal.com/the-whole-point-was-the-mess/573977/
