The text discusses the challenges companies face with AI, emphasizing that the issue is not with AI models or data, but with the lack of context. It highlights the importance of context as an infrastructure that provides meaning and relevance to data, enabling AI to function effectively. The article argues that without context, AI cannot deliver genuine value and remains a mere tool rather than a trusted teammate. It introduces the concept of “Growth Context,” which encompasses business, team, process, customer, and network contexts, as essential for AI to drive outcomes in marketing, sales, and customer success. The article suggests that companies should focus on building infrastructure that captures and maintains context automatically, allowing AI to act on the full picture and adapt to changes over time. For marketing professionals, understanding and implementing Growth Context can enhance AI’s effectiveness, leading to better decision-making and competitive advantage.
Kaynak: https://blog.hubspot.com/marketing/the-real-ai-race-isnt-about-models-or-data-its-about-context
