The text provides a detailed analysis of ChatGPT’s role in web traffic and its implications for marketers. It highlights the growth of outbound referral traffic from ChatGPT, which increased by 206% in 2025, and the importance of understanding ChatGPT’s place in the buyer’s journey. The article emphasizes that ChatGPT is not just a destination but a gateway to the internet, similar to Google, and suggests that marketers should focus on Agentic Search Optimization (ASO) to succeed. The analysis also notes that ChatGPT’s referral traffic is broadening, with more domains receiving traffic, and that a significant portion of this traffic goes to Google. This indicates that users often use ChatGPT and traditional search engines together, reinforcing the need for marketers to maintain a strong SEO foundation. The text also discusses the nature of ChatGPT prompts, which often differ from traditional search queries, and the evolving behavior of users in response to AI search capabilities. Overall, the article provides valuable insights for marketers on leveraging ChatGPT’s traffic patterns to enhance brand visibility and engagement.
Kaynak: https://www.semrush.com/blog/chatgpt-search-insights/
