The text discusses the negative impact of irrelevant marketing messages on brand trust, as highlighted by a survey conducted by Adobe. The language used in the text is factual and informative, focusing on the survey results and their implications for marketing professionals. The text does not express strong emotions or subjective opinions but rather presents data and insights that are relevant to those in the marketing field. The overall tone is neutral, as it aims to inform rather than persuade or evoke an emotional response.