The text is neutral because it presents factual information about a survey conducted on B2B buyers without expressing any subjective opinions or emotions. The language is straightforward and focuses on sharing the results of the survey, such as trusted sources, channels used, and challenges faced by B2B buyers. There is no emotional language or bias present in the text.
Kaynak: https://www.marketingprofs.com/charts/2026/54426/the-research-habits-of-b2b-buyers