The text discusses the significant milestone achieved by OpenAI’s ChatGPT, which now boasts over 900 million weekly active users. This is a notable development as it highlights the growing trend of user behavior shifting from traditional search engines to AI interfaces for discovery, research, and product comparisons. For marketing professionals, this shift is crucial as it indicates a new platform where competition for queries, commercial intent, and brand visibility is intensifying. Understanding how content is presented and summarized in AI-generated responses is essential for optimizing conversions and maintaining brand presence. Additionally, the article mentions OpenAI’s new funding round, which suggests further growth and development in AI capabilities. This information is vital for marketers to adapt their strategies to include AI platforms like ChatGPT in their marketing mix.
Kaynak: https://searchengineland.com/chatgpt-900-million-weekly-active-users-470492
