The text provides a comprehensive guide for new marketing managers on how to establish a content marketing program from scratch. It outlines seven key steps: listening and observing the current state, learning about the company and its market, establishing a brand identity, exploring resources and goals, mapping programs to channels, creating a content calendar, and determining how the program should function. The language used is instructional and supportive, aimed at empowering marketing professionals to take strategic actions. The tone is neutral, as it focuses on providing practical advice without expressing strong emotions.
Kaynak: https://www.marketingprofs.com/articles/2026/54352/how-to-build-a-content-program
