The text is generally positive as it provides a hopeful and encouraging perspective for small-to-medium-sized businesses (SMBs) looking to compete with larger corporations through generative engine optimization (GEO). The language used is optimistic, emphasizing that GEO doesn’t require a complete overhaul of existing marketing strategies but rather an evolution of current practices. The article highlights the potential for SMBs to gain visibility and authority in AI-generated search results without needing large budgets or specialized teams. It also provides actionable steps and tools that SMBs can use to achieve GEO success, which is presented as an opportunity rather than a burden. The tone is supportive and empowering, aiming to motivate SMBs to adopt these strategies to stay competitive.
Kaynak: https://blog.hubspot.com/marketing/generative-engine-optimization-small-business
