The text discusses the transformative impact of AI on SEO practices, emphasizing a shift from traditional metrics like clicks and rankings to a focus on brand visibility and demand creation. AI changes how brands are discovered and understood, moving beyond just capturing existing demand to creating new demand by influencing perceptions and preferences through repeated exposure in AI-generated answers. This requires SEOs to adapt by focusing on brand clarity and trust signals rather than just keywords. The article highlights the importance of consistent brand messaging and the need for SEO strategies to align with AI systems’ understanding. For marketing professionals, this article is crucial as it outlines how to leverage AI-driven SEO to build brand familiarity and influence consumer decisions earlier in the buying process. By focusing on entity strength and clarity, brands can effectively shape market perceptions and generate demand, positioning SEO as a strategic tool for long-term growth.
Kaynak: https://www.searchenginejournal.com/from-performance-seo-to-demand-seo/566743/
