The text provides a comprehensive guide on using Google Search Console (GSC), a tool essential for monitoring search performance and technical SEO health. It explains how to set up GSC, including adding domain and URL prefix properties, and verifying ownership through DNS or HTML file methods. The guide highlights the importance of GSC for marketing professionals by detailing how it can improve search visibility, diagnose technical issues, and optimize user experience metrics like Core Web Vitals. It also covers user roles and permissions, emphasizing the control owners have over data and settings. The text outlines how to add sitemaps for efficient crawling and indexing, and describes various reports and tools within GSC, such as the Performance report and URL inspection tool, which help identify visibility issues and indexing problems. Overall, the guide is crucial for marketers aiming to enhance their website’s search performance and address SEO challenges effectively.
