The text discusses the evolving landscape of online discovery due to the increasing use of AI chatbots, which has diminished the traditional impact of SEO. LinkedIn has adapted its SEO strategy to align with this shift, resulting in a significant increase in AI answer presence for its content. The article highlights LinkedIn’s new guide on optimizing content for AI search, emphasizing the need for content to be structured, credible, and context-rich to be trusted by AI systems. This is crucial for marketing professionals as it impacts how their content is discovered and engaged with. The article suggests that marketers should focus on creating content that is optimized for both traditional search engines and AI systems to maintain visibility and relevance. The guide provides detailed tips, examples, and a checklist to help marketers optimize their content effectively.
