The article discusses the new “Trending Topics” feature in Buffer, designed to help users engage with real-time trending conversations on Threads, a platform with over 150 million daily active users. This feature is crucial for marketing professionals as it allows them to tap into current discussions, enhancing visibility and engagement. By identifying trending topics, marketers can create relevant content that resonates with audiences, thus increasing their reach and impact. The article emphasizes the importance of relevance and timing in leveraging trending topics effectively. It also highlights Buffer’s comprehensive toolkit for Threads, which includes scheduling, analytics, community management, and AI-assisted content optimization. This feature is available to all Buffer users, making it accessible for marketers aiming to improve their social media strategies.
Kaynak: https://buffer.com/resources/trending-topics-threads/
