The article provides an early look at how advertisements might function within ChatGPT, focusing on personalization and privacy controls. It highlights the importance of these features for marketing professionals, as they offer insights into how ads will be targeted and measured. The settings panel discovered by Juozas Kaziukėnas reveals a structured ad system with controls that allow users to manage their ad history and interests, and toggle personalization on or off. This is crucial for marketers because it indicates a shift towards contextual advertising, where creative relevance and in-conversation intent are prioritized over traditional audience profiling. For marketing professionals, understanding these changes is essential for preparing messaging and strategies for conversational ad environments. The emphasis on privacy and user choice suggests that OpenAI is developing an ad system similar to major platforms but with stronger privacy boundaries. This information is vital for marketers to adapt to the evolving landscape of digital advertising and leverage the new opportunities presented by ChatGPT’s ad system.
Kaynak: https://searchengineland.com/a-preview-of-chatgpts-ad-controls-just-surfaced-468580
