The text discusses the importance of a “Search Everywhere Optimization” strategy for marketers, emphasizing the need to be present across multiple platforms where audiences search and consume content. The article highlights the shift from traditional SEO to a broader approach due to the influence of AI and platforms like TikTok and Reddit on consumer decisions. It stresses the importance of understanding audience behavior and being visible across various digital touchpoints to influence purchasing decisions. The article suggests that marketers should not just focus on being everywhere but should build systems to manage their presence effectively. It also introduces the concept of “intent pillars” to understand the deeper motivations behind search keywords, allowing for more targeted and helpful content creation. The overall tone is informative and strategic, aimed at helping marketers adapt to changing digital landscapes.
Kaynak: https://www.semrush.com/blog/search-everywhere-optimization/
