The text primarily discusses the challenges and solutions related to a decrease in Google Ads click volume. It identifies four main causes for this decline: a drop in Quality Score, low impressions, the introduction of new ads, and increased competition. The article emphasizes the importance of diagnosing the root cause of the issue rather than panicking, and it provides actionable solutions for each scenario. For instance, improving Quality Score involves optimizing expected CTR, ad relevance, and landing page relevance. Low impressions can be addressed by reviewing bidding strategies and negative keyword lists. The introduction of new ads requires A/B testing to minimize performance volatility. Lastly, responding to competition involves adjusting bidding strategies and enhancing ad copy. The article is essential for marketing professionals as it offers practical insights and strategies to improve ad performance and maintain competitive advantage.
Kaynak: https://www.searchenginejournal.com/reasons-your-google-ads-clicks-are-down-what-you-can-do/561021/
